Seiko Watches

About Seiko

Our Story

Since 1881, Seiko has been at the forefront of watchmaking, blending tradition with innovation to create timepieces of exceptional quality and precision. Our journey is marked by a relentless pursuit of excellence and a deep commitment to craftsmanship.

A Legacy of Innovation

1881: The Foundation

Kintaro Hattori establishes his watch repair shop in Tokyo

1913: First Wristwatch

Seiko introduces the Laurel, Japan’s first wristwatch

1969: Quartz Revolution

Seiko launches the Quartz Astron, the world’s first quartz wristwatch

1988: Kinetic Technology

Seiko unveils the Kinetic watch, powered by the wearer’s movement

2012: Astron GPS Solar

Seiko introduces the Astron GPS Solar, the world’s first GPS solar watch

Our Philosophy

At Seiko, our philosophy is rooted in the Japanese concept of ‘Kaizen’, meaning continuous improvement. We strive to enhance every aspect of our watches, from design to functionality, ensuring they meet te highest standards of quality and reliability. Our core values include precision, durability, and a commitment to consumer satisfaction.

Craftsmanship and Quality

Our watches are crafted with meticulous attention to detail, combining traditional techniques with cutting edge technology. Each timepiece undergoes rigorous testing to ensure it meets our exact standards. Our skilled artisans and engineers are dedicated to creating watches that are not only accurate but also beautiful and enduring

Global Presence

Seiko has a global presence with a network of stores and authorized retailers worldwide. We are proud to be a leading watchmaker, serving customers in over 100 countries. Our commitment to excellence extends beyond our products to our corporate social responsibility initiatives, where we strive to make a positive impact on communities and the environment